Search engine optimisation (SEO) in Glasgow and East Dunbartonshire
Search engine optimisation (SEO) Glasgow
Search engine optimisation (seo) is the process of preparing web pages so that they are easily found by search engines. The main search engines are Google, Yahoo, and MSN. It is obviously extremely important that your business website is listed well by these three, and seo is the process by which this is achieved.
All techniques I use to optimise a website come under the category of white hat. Simply put, White Hat techniques are those which are not banned by Google and are legitimate modifications made to help your customers find your business website. Google will eject websites from its listings which are found to be cheating.
I use software called Word Tracker to find out which key words, or key phrases are the best fit for your company web site. Deciding on appropriate key phrases is at the heart of the seo process, but it can be extremely difficult to describe your business in a handful of phrases. This is where my expertise in seo is vital.
For example, if you had an accountancy business based in Glasgow, I would research what key phrases were being entered into Google to find your type of business. I would then look for key phrases that were being entered often enough that it would be worth our while to use them, but not so often as to make it nearly impossible to get on the first page of results. For example, if 500 people entered the key phrase “business accountants in Glasgow” and 50000 entered the key phrase “business accountants”, we would optimise your webpage for “business accountants in Glasgow”.
We do this because your business website will not be able to compete for such a common key phrase, or keyword, with the other existing websites. We would need to narrow the search to some degree. This website is not really optimised for web designers, but rather for web designers in glasgow. This is because there are already more than a 100,000 companies competing to come up in the first 10 results in google for the web designers key phrase.
If you had not used a search engine consultant you may well have optimised your website around the key phrase “business accountants”. Your business website will not appear on the first few search engine result pages because the competition is too fierce. Even worse, your competitors may have very well optimised websites and appear under appropriate key phrases.
You may also have had a poor experience with someone claiming to be an SEO expert. I'm happy to deliver my seo services on a monthly basis in order to reduce the risk to my clients. You can opt out at any point.
SOme of things I do :
- Find the right handful of key phrases for your website through research.
- Check to see what your competitors are optimised for.
- Build the site from the ground up based around the right key phrases. This involves careful use of the key phrases in the title of each page, the heading of each page, the name of the web page and any links to your web site from other websites.
- Potentially start a pay-per-click campaign around these key phrases to drive traffic to your website.
- Install google analytics (free) to see who visits the website and where they go once they get there.
- Register your business with any business directories that have high placements in the search engines like free index.
If you're looking for an SEO company in the glasgow area you've come to the right place. Call 0141 943 0581 and get a quote now.
